Among the scores of auto executives descending on Geneva for the annual car show this week, Carlos Tavares stands out with a blunt message: adapt or perish.
For the 60-year-old chief executive officer of Peugeot owner PSA Group, that means seizing opportunities for growth. Tavares is meeting with advisers with a goal of finding a partner for PSA that will transform the French automaker into a global force, Bloomberg News reported on Monday. Such a deal -- whether a merger or an alliance -- could vault PSA into the ranks of the world’s biggest carmakers and make Tavares a dealmaking titan akin to Carlos Ghosn and Sergio Marchionne.
