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Zion's Nike Mishap Had Little Impact on Shoe Sales, Data Show

Zion Williamson reacts after falling as his shoe breaks in the first half of a game in Durham, North Carolina on Feb. 20, 2019.

Zion Williamson reacts after falling as his shoe breaks in the first half of a game in Durham, North Carolina on Feb. 20, 2019.

Photographer: Streeter Lecka/Getty Images

Duke University basketball star Zion Williamson’s sneaker mishap last week -- an embarrassment for Nike Inc. at perhaps the worst possible time -- appears to be having little impact on the company’s sales.

Online orders for Nike products rose in each of the three days after Williamson’s injury, according to digital-commerce researcher Edison Trends, which collects data from more than 400 online vendors.