Skip to content
Subscriber Only

Pre-Owned Makeup for Sale? Ex-Employee’s Tweet Leads to 18-State Suit

Customers view beauty products displayed for sale at an Ulta Beauty Inc. store in New York.

Customers view beauty products displayed for sale at an Ulta Beauty Inc. store in New York.

Photographer: Gabby Jones/Bloomberg
Updated on

For cosmetics maker Ulta Beauty Inc., a former employee’s allegations that it was common practice to resell used makeup “made to look new” aren’t going away any time soon.

A judge ruled Tuesday that a class-action lawsuit seeking unspecified damages on behalf of consumers in 18 states can proceed. The case grew out of a January 2018 tweet gone viral claiming that whenever merchandise was returned, workers were encouraged to repackage or reseal the item and put it back on the shelf for sale.