In the most marginally ambitious brand crossover of all time, the online mattress-and-bedding retailer Allswell is going on tour across America in a Modern Tiny Living 28-square-foot prefab house, and selling mattresses out of the bedroom. Because everyone—inexplicably and all at once—wants a tiny home, and everyone loves a road trip, and everyone needs a mattress.
To be clear, no one is actually living in Allswell’s model tiny home, though it does come with a fully functional washer, dryer, refrigerator, two-burner cooktop, shower, and toilet. (Plus, of course, two beds equipped with Allswell mattresses, both queens. Not one more would fit.) Two brand reps are hauling this small trailer home behind a truck—they started in New York, and this past weekend they were in D.C., which is where I caught up with the tiny-mattress house set up in the heart of CityCenter, a shiny shopping neighborhood downtown. By April (!) they’ll reach Seattle.
