European chocolate lovers are about to get an injection of Japanese culture, as Nestle SA’s green-tea matcha KitKat launches on the continent.
The confectionery brand will begin to sell the green chocolate bar in Europe this month, 15 years after it was created in Japan. The blend of imported green-tea matcha powder with cocoa butter and white chocolate will be made at Nestle’s factory in Hamburg. It will be rolled out initially in eight countries, including Germany, the U.K., Italy and Switzerland, before going wider.
