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Facebook Acquires Visual Shopping Startup to Bolster AI Work

Facebook App And Logo As Crisis Reignites Washington Scrutiny Of Social Networks
Photographer: Andrew Harrer/Bloomberg

Facebook Inc. said it acquired visual shopping and artificial intelligence startup GrokStyle Inc. in a move to bolster the social-media company’s own AI work.

GrokStyle’s technology, which was integrated into Ikea’s mobile app, was simple in practice. A user takes a picture of a piece of furniture and the technology would match it to similar products that could be purchased online. On its website, GrokStyle said it is "winding down" its business, but that it is "moving on as a team" along with its technology. The company didn’t disclose it’s joining Facebook.