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The 11 Words the White House Wants Americans to Hear After Trump's Speech

  • Trump aides send out list of adjectives to describe address
  • Orchestrating surrogates’ State of the Union echo chamber
Bloomberg business news
Jeffrey Wright, senior analyst at Eurasia Group, previews President Donald Trump’s State of the Union address.(Source: Bloomberg)

The White House wants Americans to hear 11 words after President Donald Trump’s State of the Union address Tuesday evening: “visionary,” “unifying,” “commonsense,” “hopeful,” “patriotic,” “inclusive,” “inspiring,” “clarifying,” “strong,” “optimistic” and “confident.”

The descriptors appear in a “messaging preview” document the White House distributed to political allies ahead of the annual speech. The document, obtained by Bloomberg News, shows how the president’s aides are trying to orchestrate an echo chamber of accolades for Trump’s address, instructing supporters who may be interviewed by media on what adjectives to use as they deliver praise.