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From Gucci to Louis Vuitton, Luxury Brands Give the Pig a Chinese New Year Makeover

High-end retailers offer Year of the Pig-themed items ahead of the annual lunar holiday.

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Photographer: Frank Lebon; Art Director: Christoper Simmonds, courtesy of Gucci, The Three Little Pigs © Disney

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On Tuesday, Feb. 5, the Chinese calendar will usher in the Year of the Pig. For Chinese, the year in which one is born determines personality traits and luck in life. For luxury brands the Lunar New Year, or Spring Festival celebration, offers a chance to deliver capsule collections aimed at those celebrating the seasonal change and a possibility of bumping revenues in the weeks following the end-of-year holiday period.

Porcine shapes and imagery are covering everything from elegant Swiss watches to cute bag charms in 2019. Vacheron Constantin allows you to, pardon the pun, bring home some serious bacon with a limited-edition platinum timepiece adorned with a festive swine, priced at $123,000. Bottega Veneta and Louis Vuitton offer pig-shaped key-chains or bag charms fashioned in exotic skins and treated leather at $490 and $480, respectively.