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Even a Hog-Riding Bull Says Harley Needs to Break From the Past

  • Manufacturer going through painful pivot as buyer base shrinks
  • ‘They’re doing the right things,’ Tigress CIO says of Harley
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Harley-Davidson Profits Wiped Out by EU Tariffs

When wearing his analyst hat, Ivan Feinseth keeps being let down by Harley-Davidson Inc. When his bike helmet is on, it’s another story.

Feinseth, the chief investment officer of Tigress Financial Partners, is an avid hog rider and owns a classic Heritage model. While he’s a fan of Harley chrome, even he thinks the 116-year-old company needs to part ways with the past.