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NFL Great Joe Montana Makes Investment in California Weed Brand

Joe Montana
Joe MontanaPhotographer: David Paul Morris/Bloomberg

Joe Montana, the former Hall of Fame quarterback for the San Francisco 49ers, is betting on the newest California gold rush: cannabis.

Montana, who founded a venture fund in 2015, took part in a $75 million fundraising round for Caliva, one of the top-selling brands of marijuana products in California’s legal market. Former Yahoo! Inc. Chief Executive Officer Carol Bartz also put money into the company and is joining its board of directors, Caliva said in a statement Thursday.