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MapLab: The Internet Is a Metaphor

A biweekly tour of the ever-expanding cartographic landscape.
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In the cog-sci classic Metaphors We Live By, George Lakoff and Mark Johnson asserted that human communication is structured by metaphor. In English, we argue as if we’re at war: Stop attacking me. We liken time to money: I wasted my Sunday. We describe our words like transmissions: Here’s what I’m trying to get across.