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British Celebrities Agree to Label Ads More Clearly

  • Ellie Goulding, Rosie Huntington-Whiteley Agree to CMA Pledge
  • Celebrities to say if they were paid for online endorsements
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British Celebrities To Be Upfront About Online Endorsements

A group of British celebrities who promote products online agreed to tell shoppers upfront if they are being paid for social media posts.

The Competition and Markets Authority said Wednesday that singers such as Ellie Goulding and models including Rosie Huntington-Whiteley and Alexa Chung will say clearly if they have been paid or received gifts for products they endorse online.