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Sunset Strip Scrubs Its Seedy Rock Past With $450 Million Hotel

  • Pendry West Hollywood joins boulevard’s high-end makeover
  • Project at site of the former House of Blues to have 40 condos

For decades, the Sunset Strip was known for its rock clubs and celebrity hot spots. Now, the once-gritty stretch of boulevard is becoming better known for its luxury hotels.

Real estate developers AECOM Capital and Combined Properties Inc. provided a fresh glimpse of the future of the section of Sunset Boulevard that runs through West Hollywood, California, by unveiling new details of a $450 million hotel-and-condo project they’re building where the House of Blues once stood. Called the Pendry West Hollywood, the project has 149 guest rooms, 40 branded residences and a small music venue that nods to the property’s history.