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Netflix's International Expansion Dominates Growth

A selection of Netflix Inc. original content sits displayed in the Netflix app.

A selection of Netflix Inc. original content sits displayed in the Netflix app.

Photographer: Jason Alden/Bloomberg

Netflix Inc.’s international business is on a tear -- and it had better stay that way.

The streaming company added 7.31 million paid international customers last quarter, accounting for 83 percent of total new members. The overseas share is getting bigger as it’s getting harder to find new customers in the U.S.