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Rapper Snoop Dogg Backs Swedish Online Payments Company

Snoop Dogg promotes Klarna Bank’s online payment services.

Snoop Dogg promotes Klarna Bank’s online payment services.

Source: YouTube

Updated on

Sweden’s Klarna Bank AB has turned to Snoop Dogg to promote its online payment services and the U.S. rapper, whose real name is Calvin Broadus, has also invested in the financial technology startup.

In a video posted on YouTube Thursday, the 47-year-old artist is renamed Smoooth Dogg, a reference to Klarna’s ambition to enable “smoooth” payments. Snoop Dogg has also become “a minor” shareholder in the company, Klarna said in emailed comments.