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K-Pop Band BTS Sign Mattel Deal to Make Boy Band Dolls

  • Mattel signs pact to make toys inspired by seven-man pop group
  • Deal shows rising global interest in South Korean pop culture
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BTS is Barbie's new best friend

Mattel Inc., maker of Barbie and Hot Wheels toys, is turning to a Korean boy band for help luring the new generation of kids.

Mattel will create a toy line inspired by the seven-member pop group BTS that includes dolls, collectible figures and games, the El Segundo, California-based company announced at the Hong Kong Toys & Games Fair this week.