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Apple’s Woes — Not Its Gadgets Overshadow Tech’s Big Trade Show

  • Consumer electronics gathering starts amid U.S.-China tensions
  • Conversations on impact of trade, tariffs seen dominating
Tim Cook

Tim Cook

Photographer: Justin Sullivan/Getty Images

Apple Inc. won’t be placing a giant booth at the big CES tech trade show that started yesterday in Las Vegas, but its recent sales warning -- and the country it blamed for the shortfall -- will undoubtedly be the talk of the show.

Typically, Apple casts a shadow over CES due to anticipation for the iPhone maker’s next product, competitors racing to beat them to the market and hundreds of accessory makers looking to make a buck on the iPhone maker’s platform. This year, Apple’s reduced revenue forecast and whether the flagging Chinese economy will hamper other big electronics companies will vie for attendees’ attention.