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Williams-Sonoma Accuses Amazon of Copying Its West Elm Furniture

  • Amazon’s Rivet chairs ‘strikingly similar’ to West Elm brand
  • Online retailer could face challenges over higher-priced goods
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Photographer: Jim Young/Bloomberg

Williams-Sonoma Inc. sued Inc. in a case that challenges the online retailer’s private label push that started with batteries, baby wipes and phone chargers and has expanded to include clothing, toys and high-end furniture.

Amazon’s “Rivet” line includes products that are “strikingly similar” to Williams-Sonoma’s West Elm brand, including a $300 orb chair the household goods maker introduced two years ago, according to Williams-Sonoma’s complaint.