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EU Presses for Ethical AI With New Guidelines for Companies

  • ’Trustworthy AI’ to distinguish Europe tech from U.S., China
  • Recommendations to also guide EU policy-making in the area
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Photographer: Fabrice Coffrini/AFP via Getty Images

Europe is pushing for companies and researchers to develop artificial intelligence in an ethical and transparent way, and guidelines published Tuesday seek to help the continent distinguish itself from approaches to the technology in the U.S. or China.

The voluntary principles, drafted by a committee of academics, experts and executives handpicked by the European Commission, the bloc’s executive body, are meant to guide the EU in future policy-making in the area, which could include possible legislation.