Skip to content
Pursuits
Sports

Oregon Ducks Clinch $23 Million Fanatics Deal

  • Ten-year transaction is a first for Fanatics in college sports
  • School’s close partnership with Nike will remain unchanged
Oregon Ducks players celebrate after scoring a touchdown during a game in Eugene, Oregon. 

Oregon Ducks players celebrate after scoring a touchdown during a game in Eugene, Oregon. 

Photographer: Steve Dykes/Getty Images

The University of Oregon, a school known as the “University of Nike” because of its close ties to the athletic brand, has a new apparel partner.

Fanatics Inc., the world’s largest seller of licensed sports gear, will become the college’s second big merchandise supplier -- besides Nike. The company plans to produce hundreds of Oregon products and manage the school’s relationship with dozens of other licensees.