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China Approves Release of More U.S. Films to Meet Goal

  • Year-end window opened again to imports in bid to boost sales
  • Film authorities also responding to pressure from Hollywood
The Grinch, voiced by Benedict Cumberbatch, warns his dog about the seductive power of the Santa cookie.

The Grinch, voiced by Benedict Cumberbatch, warns his dog about the seductive power of the Santa cookie.

Source: Illumination and U via Image.net

China has been ramping up approvals for U.S. movies to be screened in the country’s cinemas this year to ensure a box-office revenue target is met, even as demand for Hollywood fare has been tepid, people familiar with the matter said.

The propaganda ministry granted China release dates for Hollywood movies as late as the final week of December, partly to help reach its goal of at least 60 billion yuan ($8.7 billion) in 2018 movie ticket sales, the people said, asking not to be named discussing private information. Films to screen later this month include “The Grinch,” from Comcast Corp.’s Universal Pictures, and two Sony Corp. movies, “Spider-Man: Into the Spider-Verse” and “Searching,” they said.