Meghan Young is a professional Instagram star. She gets paid to climb beautiful mountains, photograph their glittering summits and post about her adventures to her fans. “My job is to make it look effortless, to look like it’s the most fun ever and it’s never a job,” she says. “But it is a job.”
Young, 33, makes money from companies that pay her to endorse their products on her Instagram feed, and she’s part of a burgeoning ecosystem of social media influencers—made possible by the billions of users eager for their content, and advertisers hungry for new ways to a youthful audience. She is the subject of the latest episode of Bloomberg’s mini-documentary series, Next Jobs, which features people in careers that didn’t exist a generation ago.