Murdochs Bet That Fox News Fans Will Follow Network Online
- Streaming service targets fans who just can’t get enough on TV
- Web effort will feature live programming and on-demand shows
Photographer: Andrew Harrer/Bloomberg
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Fox News executive John Finley has already lost the office sweepstakes on how popular the new Fox Nation online video service is likely to be. And he’s OK with it.
For several weeks, Rupert Murdoch’s media group has pitched collectibles to get fans to sign up for the service: a supercharged, streaming complement to the Fox News Channel for audiences who can’t get enough conservative commentary. The highest-priced goody bag -- including a three-year subscription and tactical military-style watch -- costs $1,200, and Finley completely underestimated the appeal of the offering.