Skip to content

China Chopstick Debacle Puts Dolce & Gabbana’s Future at Stake

  • Damage control will be tricky for Italian fashion brand
  • Chinese prospects rapidly dwindling in wake of controversy
Video player cover image
Bloomberg’s Robert Williams reports on China’s Dolce & Gabbana clamp down.Source: Bloomberg
Updated on

Dolce & Gabbana’s Chinese marketing scandal is fashion’s biggest faux pas since former Christian Dior designer John Galliano’s anti-Semitic rant in 2011, and it’s potentially far more costly.

While Dior got out of that mess by swiftly dismissing Galliano, D&G’s owners initially offered few explanations even as a boycott movement spread through luxury’s biggest growth market. Even after an apology from the Milan-based brand Friday, damage control will be trickier as the firm is still owned and operated by the designers with their names on the door.