Skip to content

Will They Ever Learn? Marketing Blunders Know No Borders

The luxury house’s China debacle has plenty of competition for the world’s worst advertising gaffe

Video player cover image
China Slaps Down Dolce & Gabbana in Fight Over Offensive Videos
Updated on

Outrage is spreading in China over a video ad campaign for Italian luxury brand Dolce & Gabbana that shows a Chinese model struggling to eat spaghetti and pizza with chopsticks. 

This is hardly the first instance of brand managers thinking it’s a great idea to play with cultural stereotypes, only to be met with accusations of insensitivity or plain racism. Sometimes it’s a case of local teams not knowing what might cause offense in another country. Other times, the ad just isn’t funny – anywhere.