Skip to content

Subscriber Only

Porsche Designed a Sleek Machine for China's Rich. It's No Car

High-end home appliances have to push the envelope in China
That’s why Japan’s Panasonic hired Porsche for design work

Video player cover image — Porsche Designed This Washer

By

Pavel Alpeyev and

November 15, 2018, 3:06 PM UTC

With its sleek silver body and advanced anti-vibration suspension, everything about this Porsche product screams luxury built for speed.

But the 2018 Alpha isn’t a coupe. It’s a washing machine designed by the famed sports carmaker for Japan’s Panasonic Corp. The $2,900 appliance is available only in China.