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Netflix to Test Lower-Price Plans as It Seeks More Asia Users

  • Streaming service wants to experiment with prices, CEO says
  • Service has announced 17 new shows from five Asian countries
Netflix is developing more than 100 film and TV projects across India, Korea, Japan, Thailand and Taiwan.

Netflix is developing more than 100 film and TV projects across India, Korea, Japan, Thailand and Taiwan.

Photographer: Chris Ratcliffe/Bloomberg
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Netflix Inc. said it will test a lower-priced version of its film and television streaming service in some markets to boost sales.

The company hasn’t committed to lowering prices anywhere, but does want to experiment, Chief Executive Officer Reed Hastings said in an interview Friday. He didn’t say when or where the test would be conducted.