Skip to content
Subscriber Only

Germany's SAP to Buy Qualtrics for $8 Billion in Cash

  • German software company pushes into fast-growing CRM field
  • Analysts see deal as an expensive plan to buy growth
Video player cover image
SAP CEO Bill McDermott says Qualtrics is now a "jewel in the crown" for the company.Daybreak: Americas." (Source: Bloomberg)
Updated on

SAP SE is making its largest acquisition yet as it battles rivals including Salesforce.com Inc. in selling software to clients that want to better understand their customers.

The $8 billion purchase of Qualtrics International Inc., whose software gathers and analyzes data, is meant to strengthen SAP’s offering in the customer relations management sector. That’s a field Europe’s biggest software company wants to gain a stronger foothold in because it’s growing faster than its core enterprise software business.