Despite the recent assassination of a journalist by Saudi Arabian agents and an ensuing global controversy, Masayoshi Son and his Saudi-backed SoftBank Vision Fund appear as bold and extravagant as ever. On Friday, the investment firm plans to announce it has sunk $1.1 billion into View Inc., a Silicon Valley-based maker of glass used in internet-connected windowpanes.
View’s technology allows customers to control the level of tinting in so-called smart windows. This sort of “dynamic glass” can help lower cooling costs and remove the need for blinds or other accessories. It took View about a decade to develop this new kind of glass, and its sales to airports, hospitals and office buildings have taken off over the past couple years.