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Zuckerberg’s Bet on Instagram and Video Has Wall Street Support—for Now

  • CEO Zuckerberg warns of more spending in the near term
  • U.S. midterm elections are Facebook’s next big challenge
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Why Facebook Earnings Are a Mixed Bag for Investors
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Facebook Inc. Chief Executive Officer Mark Zuckerberg is betting the company’s future on video and disappearing posts called "stories," not the company’s famous news feed. Investors are buying into the vision for now, sending the shares up the most in six months.

The newer products may make less money and steal user attention from the main stream of photos, comments and lucrative ads on the social network, Zuckerberg warned. Marketers aren’t totally comfortable with the new formats yet, and 2019 will be another year of significant investment, he added on a conference call with analysts Tuesday.