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Snap CEO Picked a New Business Chief, Then Changed His Mind

  • Kristen O’Hara was picked first then offer was rescinded
  • Company has had high level of executive turnover since IPO
Evan Spiegel
Evan SpiegelPhotographer: Michael Nagle/Bloomberg
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On a recent Friday, Kristen O’Hara got a major promotion: to become Snap Inc.’s chief business officer. Chief Executive Officer Evan Spiegel made it official by alerting her direct reports, according to people familiar with the matter.

Two days later, he changed his mind, rescinded the offer and hired Jeremi Gorman, who oversaw ad sales at Amazon.com Inc. The switch was jarring for Snap’s sales division, as O’Hara was well-liked, according to people familiar with the matter. Now she’s gone.