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Michael Jordan Makes His Foray Into Esports With Startup Investment

  • Hall of Famer joins high-profile backers of AXiomatic Gaming
  • Company owns Team Liquid, a group of pro video-game players
Michael Jordan
Michael JordanPhotographer: Elsa/Getty Images North America

Michael Jordan is backing an esports startup, the first foray by the legend of traditional sports into the burgeoning industry.

The basketball Hall of Famer and owner of the NBA’s Charlotte Hornets is joining an investor group putting $26 million into AXiomatic Gaming, which owns the professional-gaming franchise Team Liquid. The round is being led by Jordan, investing thorough his family office, and Declaration Capital, the family office of Carlyle Group billionaire co-founder David Rubenstein.