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Montblanc’s Watch Boss on the Future of the Company

Davide Cerrato talks panda dials, the future of digital technology in watches, and finding his “new Black Bay.”

relates to Montblanc’s Watch Boss on the Future of the Company
Source: Hodinkee

Originally published by Benjamin Clymer on Hodinkee.

I have known Davide Cerrato for a long time. The better part of my career, really. The first time I met him, or at least my first real concrete memory of him, was in Italy in 2011. I was still in graduate school, HODINKEE as a company consisted of, well, me, who would bug my friends to contribute now and then. He was then the newly appointed creative director of a brand that did not even exist in the United States – a brand called Tudor. HODINKEE caught his attention, or he caught ours, because of our shared loved of mid-century, form-follows-function products – the type of things that people used not because they were cool, or expensive, but because of how they worked.