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Major League Soccer Lets Teams Sell More Ad Space on Jerseys

  • Owners can signs sponsors for patches on players’ sleeves
  • The ads could bring teams more than $1 million each a year

Major League Soccer will allow teams to sell a second advertisement on their jerseys, a new sponsorship opportunity that the league estimates will bring each team more than $1 million a year.

Starting in 2020, the league will remove its logo from the right sleeve of jerseys, allowing teams to sell a 2.5-by-2.5-inch square ad to corporate partners under a four-year pilot program announced Wednesday.