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P&G Strikes Back at Doubters With Surprisingly Strong Sales

  • Pampers, Tide-maker’s shares surge the most in a decade
  • Results are positive for ‘beleaguered’ industry, analyst says
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Procter & Gamble Co. has been dinged over the years for being too big, too slow and too cautious as it tried to break out of tepid growth.

Today, it issued a rejoinder: the largest jump in five years of a key sales measure. Investors cheered the first-quarter results, which the company says is proof its turnaround is working.