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Inside India's E-Commerce Battle Royale

Tour of a Newly Launched Amazon Inc. Fulfillment Center
Photographer: Ruhani Kaur/Bloomberg

Hello there.  This is Saritha Rai from India.

It was a high-octane, multiday, multicity blowout of the kind that India has never seen — and I wasn’t invited. Here’s a limited chronicle of the things I missed: flash mobs rocking to India’s new dance-floor favorite, a remix of Tu Jab Lagawe Lu Lipistik. Endless all-night supply of beloved street foods including my favorites, samosas and kachoris. Basketball on the roof. Foot massages. Costume parties. Standup comedy. Zumba dance-offs.