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Tesla Has Actually Submitted a ‘Teslaquila’ Trademark Application

Inside The New Tesla Inc. NYC Showroom
Photographer: Mark Kauzlarich/Bloomberg

What started as an April Fools’ Day joke that left a poor taste in Tesla Inc. investors’ mouths may soon become a reality.

The electric-car maker submitted a trademark application on Oct. 8 for Teslaquila, describing the planned product as a distilled agave liquor. It was filed as “based on intent to use,” which means Tesla doesn’t have the product ready just yet. The company needs to actually be making a product to obtain the trademark.