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Asia Millionaires Groove to Disco After Betting on Soccer

  • $100 million sought for music streaming-royalty backed notes
  • Swiss-Asia’s previous product was backed by sports TV rights
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Photographer: Chris Ratcliffe/Bloomberg
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Asia’s legions of wealthy investors are getting a chance to profit from the boom in music streaming as Spotify and its peers gain popularity.

Swiss-Asia Holding Pte, which previously marketed soccer-linked notes to clients, aims to raise $100 million for securities linked to royalties generated from song rights, according to Anthony S. Casey, investment manager for the Singapore-based company. Investors in the soccer product -- notes backed by soccer clubs’ TV rights -- are expected to switch to the new security now that the old ones have matured, he said.