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Subscriber OnlyMarketsDealsToys ‘R’ Us Lenders Plan Brand RevivalFunds under fire for liquidation lead reorganization effortPlan would form new company to invest in retail businessesInside the Rise and Fall of Toys 'R' UsByEliza Ronalds-Hannon and Lauren Coleman-Lochner+FollowOctober 1, 2018, 10:59 PM UTCUpdated onOctober 2, 2018, 9:35 PM UTCGeoffrey the Giraffe may be coming back to life.The Toys “R” Us Inc. lenders that took control of the retailer during its liquidation -- and have faced criticism for their role in the shutdown -- are now working on resuscitating the brand, according to new court documents.
