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New Weapon for Blockchain Startups: Nobel Prize-Winning Brains

  • Alvin Roth, a 2012 laureate, joins forces with Covee Network
  • Firm looks to use Ethereum to help build ad hoc business teams
Bitfarms Blockchain Farm As Bitcoin Stages July Recovery
Photographer: James MacDonald/Bloomberg

With cryptocurrency mania over for now, blockchain startups need to dig a little deeper to attract attention. Their latest secret weapon: Nobel laureates.

Covee Network is the latest venture to announce a partnership with an economist of the highest standing: game-theory and market design expert Alvin Roth, who shared the economics Nobel in 2012. Prysm Group is borrowing the brain -- and name -- of Oliver Hart of Harvard University, a 2016 co-laureate; and Cryptic Labs LLC has partnered with both Eric Maskin -- who shared the prize in 2007 -- and Christopher Pissarides -- a 2010 co-laureate.