Trump Wants More U.S. Cars in Japan, What's Missing Are Buyers
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In trying to improve American cars’ access to Japan, President Donald Trump may be overlooking the key obstacle: Japanese consumers don’t want them.
Of the 3.2 million vehicles sold this year in Japan, only 0.3 percent were American brands, according to data from Japan’s auto industry associations. In contrast, Japanese brands have a market share of about 40 percent in the U.S.