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Google, Facebook Lead Digital’s March to Half of U.S. Ad Market
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Online advertising will account for more than half of all U.S. ad sales this year, according to a study, surpassing $100 billion for the first time and marking a milestone in the shift of money, time and attention to the internet from older media.
Having already exceeded the combined ad sales of print, radio and TV, online advertising in the U.S. will increase 16 percent to $106.6 billion, researcher Magna Global said in a report Thursday. Led by Google and Facebook, the growth will boost the overall U.S. advertising market to a record $207 billion this year.