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Nike Orders Rose in Four-Day Period After Kaepernick Ad Debut

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Nike Falls as Critics Fume on Social Media Over Kaepernick Ad

Online sales of Nike Inc. apparel and shoes surged in the four days after quarterback-turned-activist Colin Kaepernick became the face of a new advertising campaign. Sales dipped in the same four-day period last year.

Nike’s Kaepernick ad debuted Monday afternoon, a U.S. holiday, drawing immediate praise and ire from celebrities and customers alike. From Sunday through Wednesday, product orders rose 27 percent, according to digital-commerce researcher Edison Trends, which collects receipt data from over 200 online vendors. In the same four-day period last year, product orders dropped 2 percent.