Skip to content
Subscriber Only
Climate changed

Burberry Stops Destroying Goods as It Takes On a Green Hue

  • Tartan and trench coat maker will also stop using animal fur
  • Investor ire over disposal of items arose at annual meeting
Bloomberg business news
Burberry Will Stop Destroying Unsold Products
Updated on

Burberry Group Plc will stop destroying unsold products and using animal fur as it works to placate investors and compete with leading luxury brands that are racing to clean up their images with new commitments on sustainability and ethics.

Top-end fashion brands have long preferred to burn some unsold items or bury them in landfill rather than risk their labels being spotted in discount store bins. Burberry, known for its tartans and trench coats, became the face of the practice in recent months after disclosing it had destroyed almost 29 million pounds ($37 million) worth of goods last year -- a revelation that piqued investors’ ire at the London-based company’s annual meeting in July.