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Saturday Busiest Wedding Day of the Year, at Cost of Almost $2 Billion

An average of 136 guests will attend each of the almost 30,000 weddings planned.

Gay wedding ceremony celebration party
Photographer: Rawpixel/iStockphoto

Saturday is the most popular wedding day of the year, according to data released by the Knot. Almost 30,000 couples are set to marry, with associated guests spending an estimated $1 billion on gifts and attire for the happy events, the site says.

In advance of this very hectic day, the multiplatform wedding-planning brand (part of XO Group Inc.) released its 2018 Guest Study on Tuesday, revealing average attendee expenses per wedding, as well as factors contributing to whether invitees accept or decline, and the thinking behind choosing an appropriate gift.