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Athleisure Growth Entices VF to Split Off Its Jeans Business

  • VF to move headquarters to Denver, focus on active apparel
  • Jeans maker to remain in Greensboro as publicly traded company
Inside A J.C. Penney Co. Store Ahead Of Black Friday
Photographer: Mark Kauzlarich/Bloomberg
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VF Corp., which rose to prominence on the strength of its Lee and Wrangler jeans, wants to pivot away from denim to focus on the faster-growing trends such as athleisure and outdoor apparel.

The spinoff to shareholders, which will allow VF to retain trendier brands like North Face, Timberland and Vans, should be completed in next year’s first half, the company said in a statement Monday. The jeans business, which has yet to be named, will remain as a public company based in Greensboro, North Carolina, while VF will move its headquarters to the Denver area -- a mecca for outdoor sports enthusiasts.