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Watch Out, Netflix: German Broadcaster’s CEO to Mount ‘Digital Attack’

  • New chief pitches six-point plan after earnings beat estimates
  • Conze seeking to revive stock after slide prompted DAX ouster

Max Conze, ProSiebenSat.1 Media SE’s new chief executive officer, has a six-point plan to double shareholder value at the German broadcaster.

Among top priorities he laid out Thursday, following the first 60 days in office, include adding more German shows, strengthening the e-commerce business, focusing on content viewers want and mounting an “all-out digital attack so that we build total reach.”