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Puma's Retro Sneakers Lose Traction as Consumers Look to Runway

  • ‘Over-designed’ shoes inspired by luxury brands on the rise
  • Minimalistic designs enjoyed long trend that’s now slowing
Balenciaga Triple S.
Balenciaga Triple S.Photographer: Christian Vierig/Getty Images
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Puma SE is struggling to keep up with consumers turning away from minimalist retro sneakers in favor of chunkier styles influenced by the fashion runway.

While shoppers had been snapping up revived versions of classics like the German company’s Clyde and rival Adidas AG’s Stan Smith, driving the sports-shoe industry’s growth, they’ve begun to favor bulkier footwear inspired by luxury brands’ designs like Balenciaga’s $900 Triple S.