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Green-Bond Sales Surge Toward Record as Borrowers Burnish Brands

  • New issues by U.S. companies reach $6.7 billion through July
  • American businesses still lagging the rest of the world

If the bond market is any guide, Corporate America is hugging a lot more trees than last year.

Sales of green bonds by U.S. companies in 2018 have already topped last year and are on pace for a record, according to data from the Climate Bonds Initiative. The pickup hasn’t been fueled so much by a desire to fatten the bottom line -- there’s no clear and consistent evidence of a pricing benefit -- rather many companies want to burnish their brands and satisfy investor demand.