It was only a matter of time before two of Japan’s biggest obsessions came together. It’s an unbearably sweet collaboration—and, for many, a dream come true.
Beginning June 30, the country’s newest bullet train will come barreling down the railway at some 200 miles an hour, decked out in pink. Blink and you might miss the sight of one the world’s most iconic characters plastered on the side: the beloved Hello Kitty.
